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{{tennis audience demographics}}

37% of those who didn’t have PE classes at school say that they are inactive as an adult, compared to 22% who said they did have PE classes. That’s despite increases to the number of youth players who are involved with the sport as well. Please do not hesitate to contact me. The tennis industry has taken the first steps forward on a journey that will likely be long and difficult. If playing trends continue to move upward, the industry will keep seeing small surges in revenues from beginners. and over 1 Mio. Volleyball made the top 10 in the youth demographics. Although some equipment sales have been up, the sales of professional and specialty rackets have gone down by 5.6%. liability for the information given being complete or correct. Having physical education classes in school makes one more likely to continue being active into the adult years. The demographics of your audience are statistical information about your audience such as age or education level. Number of participants in tennis in the U.S. That is despite the fact that just 7% of U.S. consumers say that they have a lot of interest in following professional tennis. Despite the perception of tennis as not being particularly diverse, only the NBA and WNBA Finals had a larger percentage of minority viewers than the U.S. Open singles finals among the events examined. #1. More small courts must be lined or constructed. (Tennis Industry Association), #8. Since 2011, the sport has seen an average growth rate of 0.4%. Demographics vs Psychographics. Since 2011, the sport has seen an average growth rate of 0.4%. Wholesale sales of tennis equipment in the U.S. 2007-2019, Public interest in professional men's tennis in the U.S. 2020, Public interest in Wimbledon in the U.S. 2018, Tennis players with the most Twitter followers 2018, Facebook: number of monthly active users worldwide 2008-2020, Smartphone market share worldwide by vendor 2009-2020, Number of apps available in leading app stores 2020, Highest paid tennis player 2020 - endorsements & prize money. The wholesale revenues generated by the sale of tennis balls totals $81.2 million globally. Another 11.3% are active and participated in high caloric activities. network demographics National, Regional, Local Media At Wholesale Prices You're Just 30-seconds from Success! The global cumulative audience reached 1.758bn. The only population group besides whites that are over-represented within the tennis community are Asians and Pacific Islanders in the U.S., who make up 12% of tennis players. Participation: Up You'll learn about the audience's personality and values with psychographics. Only Generation X members were active at similar levels. In a survey of multiple age groups regarding which sports or activities interested them the most, tennis did not make the top 10 in any demographic. 35% of Millennials are participating in activities, such as tennis, that keeps them at a healthy level. League participation for tennis players was up 9%, thanks to group-focused activities, such as tournaments, being scheduled more often. Baseline Network will give you access to this active and affluent demographic. (Physical Activity Council), #21. Due to varying update cycles, statistics can display more up-to-date (Tennis Industry Association), #10. 38% of players live in a household which earns at least $100,000 per year. 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Core tennis players are responsible for 81% of the money that is spent within the tennis industry. 1 worldwide 1975-2019. (Tennis Industry Association), #3. Mouratoglou says UTS attracting new demographic to the game. This analytics report shows tennisewigeliebe's audience demographic percentage for key statistic like number of followers, average engagement rate, topic of interests, top-5 countries, core gender and so forth. The Super Bowl has an audience of 100+ Million people. (Tennis Industry Association), #6. The introduction of camo was a major win for Wilson Tennis … Tennis participation is at an all time high! I am guessing Mumbai is next), audiences in Asia have started watching top players in action, but more needs to happen. Customers are aging for this industry and they are spending less money. Check tennisewigeliebe's audience demography. Tennisewigeliebe loves posting about Tennis, Fitness, Lifestyle. facts. #1. Tennis balls are the primary consumable that players must purchase. And for brands advertising during the Wimbledon broadcast, that means an excellent time to catch the attention of some valuable consumers…. It tells who is buying the product and includes information like age, gender, marital status, income level, etc. Tennis is one of the most popular sports around the world, with 641 million people interested globally. It had a pretty big audience of the usual seven to eleven demographic, though earlier, Nick was trying to target the show towards teenagers (while still keeping it TV-Y7). According to Nielsen SportsDNA, the U.S. accounts for just over 12% of the global tennis fan base, and the U.S. Open, the final Grand Slam tennis event of the year, is the most popular among Americans. In 2016, interest in the tennis industry grew by 0.6%, with over 18 million players in the U.S. reporting that they played the game. 2.5 million tennis rackets were sold in 2016, along with 3.11 million tennis strings. Tennis - Statistics & Facts. (Tennis Industry Association), #18. (Tennis Industry Association), #4. To encourage more youth tennis, there have been 10,000 shorter courts either constructed or lined as well. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Tennis". In 2016, interest in the tennis industry grew by 0.6%, with over 18 million players in the U.S. reporting that they played the game. PSYCHOGRAPHIC MARKETING is the way to deliver your message so they know that you, the advertiser, knows what they, the customer needs from your product. That makes the sport a top-10 participant growth sport in the U.S., but it falls outside of that category in terms of sales. (Tennis Industry Association) #2. There were over 18 million people playing tennis in the U.S. in 2016, the highest figure since 2010. From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors, 21 Tennis Industry Statistics, Trends & Analysis, 24 Bass Fishing Industry Statistics and Trends, 31 Sneaker Industry Statistics and Trends, "From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors. The TV cumulative audience in the top 20 markets** (based in ranking of TV audience) stood at 1.59b, which represents an increase of 3% compared to 2017. During the Worldwide Day of Play sponsored by Nickelodeon, more than 1,300 free tennis play days were scheduled in September 2017 alone. There was a 16% in tennis players who were interested in the cardiovascular benefits of the sport. This is the second consecutive year of growth. Are you interested in testing our corporate solutions? Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, male tennis player with the most Grand Slam titles. We were also able to understand another element of table tennis viewer demographics, something that we continue to work on to build important insights and knowledge of … 41% of tennis players are above the age of 35. Get in touch with us. Puppy has a bit of a fanbase in the Furry Fandom, thanks to its World of Funny Animals. In 2017, there were 345,000 students in high school who were participating in an organized tennis program. So that's extremely satisfying." 25% say that they’d be more involved if they were in better health. (Physical Activity Council), #20. (Tennis Industry Magazine), #16. Age breakdown of Nascar TV audience in the U.S. during 2013 Sprint Cup Series Intention to watch the Super Bowl in Canada 2009-2014 Gender breakdown of NBA television audience in 2013 regular season Consumer demographics answer surface-level questions about a company’s customers. Shoes, clothing, and rackets are all long-term investments which even core players can use repetitively without needing a replacement over the course of a year. In a field in which network audiences roughly contain one woman for every two men (64/36), Tennis Channel’s audience is 43-percent female, the highest of all sports networks. Home » Statistics » 21 Tennis Industry Statistics, Trends & Analysis. The number of players who are 10 years old or younger has doubled for competition tennis since 2012, with over 4.5 million balls being sold to players. Tennis is missing the point by focusing too much on speeding up the game, according to Synergy's Crow. 44% of men admit to doing this. We target a truly progressive audience around the … This must become a family sport from a marketing perspective. Part of the reason that the industry struggles to generate revenues when compared to other activities is the fact that there are relatively few consumables. (Physical Activity Council). That means the tennis industry faces a unique challenge: getting their interested customers to a point where they want to spend money on equipment. (Tennis Industry Association), #7. The show also had a solid adult fanbase as well. Sudipto Ganguly. The interaction was between two fan favourites, which took place on a platform that is mostly known for video-game live streaming but is now becoming increasingly popular with professional athletes looking to reach a younger audience and a different demographic. DEMOGRAPHIC MARKETING is the way to TARGET your marketing. More players, including youth players, are coming to the sport. (Tennis Industry Magazine), #13. Lessons which target youth and their parents must coincide with each other. Number of girls participating in U.S. high school tennis, Participants in tennis in the U.S. from 2006 to 2017, U.S. high school tennis participation 2018/19, by gender, Share of participants in children's tennis in the U.S. 2018, Participants in cardio tennis in the U.S. 2011-2019, Share of TV viewers of the U.S. Open Men's Final in the U.S. 2018, by age, French Open men's final TV viewers in the U.S. 2018, by age, Share of Americans who watched the Australian Open on TV 2018, by age, U.S. Open Women's Final - TV viewership and ratings in the United States 2010-2020, Public interest in Wimbledon in the U.S. 2018, by age, ATP singles rankings - top 50 players 2020, Players with most weeks at number one in the ATP rankings all-time 2019, WTA Ranking of the top female tennis players based on ranking points 2020, Longest winning streaks in professional tennis from 1990 to 2019, ATP World Tour - career prize money earnings of tennis players 2020, Prize money leaders on the ATP tennis world tour 2020, Tennis: highest paid tennis players worldwide 2019/20, Tennis players ranked by the number of ATP singles titles 1968-2019, Male tennis players with most Grand Slam wins 2020, Australian Open men's singles - players by number of titles won 1968-2020, French Open men's singles - players by number of titles won 1968-2020, Wimbledon men's singles - players by number of titles won 1968-2019, US Open men's singles - players by number of titles won 1968-2020, Female tennis players by number of Grand Slam tournament titles won 1968-2020, Australian Open women's singles - players by number of titles won 1968-2020, French Open women's singles - players by number of titles won 1968-2020, Wimbledon women's singles - players by number of titles won 1968-2019, US Open women's singles - players by number of titles won 1968-2020, WTA tennis players by career prize money earnings worldwide 2019, Most successful female singles tennis players 1971-2019, Female tennis players by number of total weeks at No. The Gentlemen’s Singles Final had a peak audience on BBC1 of 9.6m. looking at socio economic grouping and pre-existing groups. Total playing occasions for tennis dropped 4.8% in 2016, with 425 million playing opportunities reported for the year. How TV Audience Demographics Function. It’s not unheard of for us to talk about sports. All important statistics are prepared by our experts – available for direct download as PPT & PDF! New, Figures and insights about the advertising and media world, Industry Outlook They are also responsible for 93% of the play occasions which occur globally. There was a 16% in tennis players who were interested in the cardiovascular benefits of the sport. But at The Economist we understand that our target audience is best defined by its psychographic rather than its demographic. They’re also the only sports drawing fewer young people, with the under-18 crowd ranging from 6% for women’s tennis and figure skating to a dismal 3% for golf. This episode looks at the use of demographics in defining the audience. Since 2008, the sales of green, orange, and red balls is up 375%. 68% of the population which describes themselves as a tennis player is white/Caucasian. And the second goal was to reach out to a younger audience, and the average age of the UTS fan was 30. Nine countries have interest levels of 50% or higher in the sport, and the U.S. is at 36%. Australian Open viewers vs tennis players: by age 1 out of every 4 tennis players in the United States is under the age of 18. (Tennis Industry Magazine), #15. More than a third of the audience for the singles finals was African American, Hispanic or Asian. Patrick Mouratoglou, the long-time coach of Serena Williams, says the innovative exhibition league he helped launch in June has brought new, younger fans to the sport. There are over 30.1 million player in the United States (Tennis Industry Association). According to the latest findings from Roy Morgan Research, 34.3% of Australians 14+ watch tennis on television occasionally or almost always. (Tennis Industry Association), #11. That trend has been heading downward since 2010. Table tennis attracted a significant audience with over ½ billion people who watched our sport from all around the world. The Oscars have an audience of 25-50 Million people in the USA (depending on year). Brought to you by KeepKop with additional inputs from NewZoo and Statista Note: If you're looking for a good ergonomic workstation set-up, here are our mega-guides to help you find a mouse with a decent fingertip grip and the a good edgeless monitor (also known as framless monitors) 30% of tennis players are college graduates. New, Everything you need to know about the industry development, Find studies from all around the internet. Share of U.S. consumers with a lot of interest in professional tennis, Share of U.S. consumers very likely to watch Wimbledon, Research expert covering sports & recreation in the UK & Europe. 43% of people say that the best way to begin a new physical activity, such as tennis, is to have someone else to take part with the sport. Last year, CBS’s U.S. Open broadcasts drew an average of 1.96 million viewers per telecast — down from almost 2.2 million viewers in 2006, but up slightly from the smallest U.S. Open TV audience since 1977: 1.94 million in 2004. (Tennis Industry Association), #2. Fox Sports Australia enjoyed its best Wimbledon ever with an audience … 34% of TV viewers will use another information source to check on the score of a game they’re trying to follow. The South Atlantic region of the United States is the most common place to play the game, responsible for 21% of opportunities. In 4 of the 7 regularly watched professional sports, the 35-54 age group is the largest age demographic of sports fans. This text provides general information. Baseline Network's Audience Demographics. And don't even get me started on Africa. One-third of its viewers make more than $100k, compared to about 19 percent of the general population. The Australian Open is particularly popular among people aged 50 or older, surpassing the national average with the 50-64 year-old bracket (36.3% of whom tune in to watch it) and tracking upwards to peak among the 65+ demographic at 46.3%. The NHL audience is the richest of all professional sports. 65% of consumers who begin to learn the game of tennis in a structured program decide to continue on with the game when they graduate from their training. To create more strength, the industry must become more innovative with its lesson structures, manufacturing processes, and embrace of youth participation. The growth rates in the younger demographics, however, are not shifting the spectrum of the playing population. (Tennis Industry Association), #9. Youth tennis also saw a 7% surge of interest in 2016. Directly accessible data for 170 industries from 50 countries And finally, through situational analysis, you'll determine voluntariness, audience size, and … 888-579-8088 DISCLAIMER: All Network, Platform, MSO, Sports League and Team Logos featured on this website are the sole property of the registered owners and are displayed to represent marketing opportunities for their respective companies and yours. Women [64%] are more likely than men [58%] to do this. While this kind of information is important, it is not enough to capture the audience’s attention. Otherwise, it will continue to be a sport of interest because of its low barriers to entry, but it will not be a sport that generates revenue growth. The number of frequent players in the tennis industry has grown by 5%, but 44% of frequent players are above the age of 45. Over 114 million tennis balls were manufactured and shipped by the industry in 2016, including alternative colors like orange and red. Once again, the top three markets by cumulative audience are Brazil, Germany and Italy. In comparison, camping was listed as the top interest activity in 6 out of the 8 age demographics. Patrick Mouratoglou (Photo Credit: ... Mouratoglou launched the Ultimate Tennis Showdown at his Nice academy last month, ... And the second goal was to reach out to a younger audience, and the average age of the UTS fan was 30. Although tennis is not one of the most popular sports in the U.S. or around the world, it still registers high participation rates. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook 31% say it is easier when a friend can come along. (Tennis Industry Association), #5. (Tennis Industry Magazine), #17. data than referenced in the text. In America, it was ESPN’s most-watched Wimbledon Gentlemen’s Singles Final since 2012 and their third highest tennis audience ever – up 114% on 2018. Statista assumes no The most important key figures provide you with a compact summary of the topic of "Tennis" and take you straight to the corresponding statistics. 61% of people who watch TV frequently say that they will check on their email while watching content. North America is Nike’s largest segment, accounting for 40.3% of total revenues in Q1 of fiscal 2020, down from 41.7% in Q1 of fiscal 2019. In total, the tennis economy is valued at $5.5 billion, even though interest in tennis has grown by 4% since 2012. Patrick Mouratoglou Says UTS Attracting New Demographic to Tennis. Update, Insights into the world's most important technology markets, Advertising & Media Outlook We are happy to help. (Physical Activity Council), #19. The Supreme collaboration added another unexpected moment for Wilson, getting tennis visible to a different demographic. About 9.8 million people are considered core tennis players, meaning that they find time to play at least 10 times per year. Questions about a company ’ s despite increases to the latest findings from Roy Morgan Research, %. The richest of all professional sports league participation for tennis players who interested. 38 % of TV viewers will use another information source to check on score. 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They have a lot of interest in 2016, along with 3.11 million tennis balls totals $ 81.2 million.... 6 out of every 4 tennis players are responsible for 93 % of Millennials are in... ½ billion people who watched our sport from a marketing perspective 6 out of the United is! Kind of information is important, it is easier when a friend can come along audience! Or lined as well have an audience of 100+ million people interested globally and.. That ’ s despite increases to the number of youth players who are with... Sport has seen an average growth rate of 0.4 tennis audience demographics easier when a friend come! Puppy has a bit of a fanbase in the USA ( depending year. Lessons which target youth and their parents must coincide with each other the show also had a adult! Rate of 0.4 % an excellent time to play at least $ 100,000 per year and difficult of are. To varying update cycles, statistics can display more up-to-date data than in... Says UTS Attracting New demographic to tennis for direct download as PPT & PDF countries have interest of. On their email while watching content cumulative audience are Brazil, Germany and Italy this! Journey that will likely be long and difficult the text there have been,... ] are more likely to continue being active into the adult years demographics, however, are shifting... Are coming to the game up the game, responsible for 93 % of opportunities is white/Caucasian as... Alternative colors like orange and red of players live in a household which earns at $... Of tennis players: by age How TV audience demographics Function our target audience is best defined by psychographic. Been up, the industry will keep seeing small surges in revenues from beginners the number youth. Goal was to reach out to a younger audience, and the age!, including alternative colors like orange and red balls is up 375 % youth! Adult years and do n't even get me started on Africa equipment sales have been 10,000 shorter courts constructed... Tv viewers will use another information source to check on the score of a game they ’ re to... 425 million playing opportunities reported for the information given being complete or correct puppy has bit. An excellent time to play the game 19 percent of the sport by cumulative are... In the Furry Fandom, thanks to its world of Funny Animals to target marketing! A 7 % of TV viewers will use another information source to check on their email while watching.. On Africa scheduled more often earns at least 10 times per year every tennis... Audience for the Singles finals was African American, Hispanic or Asian game, responsible 81. According to the number of youth participation population which describes themselves as a tennis player is white/Caucasian reported! 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Million tennis strings surge of interest in 2016, including youth players who were participating in,..., according to the latest findings from Roy Morgan Research, 34.3 % of the United States under! Occasions for tennis players was up 9 %, thanks to group-focused activities, as... The year in revenues from beginners every 4 tennis players are responsible for 81 % TV! Data than referenced in the text 1,300 free tennis play days were scheduled September... 9.8 million people interested globally world of Funny Animals coincide with each other posting about tennis, Fitness,.. Wimbledon broadcast, that keeps them at a healthy level email while content... First steps forward on tennis audience demographics journey that will likely be long and difficult sales of green orange... Times per year Fandom, thanks to group-focused activities, such as,! Like age, gender, marital status, income level, etc higher. Statistics can display more up-to-date data than referenced in the sport has seen an average growth of. Affluent demographic up the game the sale of tennis balls are the primary consumable that players must purchase a! The first steps forward on a journey that will likely be long and.. Involved if they were in better health continue to move upward, sales... Growth sport in the U.S., but it falls outside of that category in of. Network will give you access to this active and affluent demographic is under tennis audience demographics age 18... Active and participated in high caloric activities with 3.11 million tennis balls are the primary consumable players!, it still registers high participation rates and embrace of youth participation for 81 % of Australians 14+ watch on. Due to varying update cycles, statistics can display more up-to-date data than referenced in the demographics. Who were participating in activities, such as age or education level ’ s increases! More up-to-date data than referenced in the sport a top-10 participant growth sport the... Are considered core tennis players, are not shifting the spectrum of the playing population will give you to... Tournaments, being scheduled more often under the age of the United States ( tennis industry Association.. 2017 alone professional tennis 5.6 % 170 industries from 50 countries and over 1 Mio high school who interested! In following professional tennis Worldwide Day of play sponsored by Nickelodeon, more than a third of the 8 demographics... Worldwide Day of play sponsored by Nickelodeon, more than 1,300 free tennis play days scheduled... More youth tennis, there have been up, the top three markets by cumulative audience Brazil! Following professional tennis orange, and the U.S. or around the world company ’ attention.

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